Hisense, a global leader in consumer electronics and appliances, has announced an aggressive growth strategy aimed at capturing significant market share in eastern India. The company is focusing on expanding its retail network and introducing a diverse range of premium products, including televisions and air conditioners. As part of its strategic plan, Hisense is partnering with key retail and distribution channels to provide cutting-edge technology at competitive prices.
This initiative aims to leverage partnerships and a customer-centric approach to capitalize on growth opportunities in the region, positioning Hisense as a preferred consumer choice.”India is a strategic market for us, and we have ambitious channel expansion plans aimed at capturing a significant market share,” stated Mr. Pankaj Rana, CEO of Hisense India. “We are establishing over 1,000 product experience zones and partnering with top distributors and retailers to offer our customers a platform to experience our premium products, advanced features, and benefits in real-time.”
In Kolkata, the bustling market landscape offers a prime opportunity for Hisense to implement its growth strategy. By collaborating with local distributors and retailers, Hisense aims to enhance its visibility and accessibility, ensuring that consumers in Kolkata can easily access and experience its innovative products. Globally, Hisense has secured its position as a leading industry player, ranking second in TV shipments and holding the top spot for 100-inch TV shipments in 2023, according to OMDIA’s global TV report. The company’s brand-building strategy includes leveraging sports partnerships, such as sponsorships of the UEFA EURO Championships and the FIFA World Cup 2022, and its recent partnership with UEFA EURO 2024™ as an Official Partner.