Hindware, India’s leading bathware, tiles, and consumer appliances brand, unveiled its new brand positioning, ‘Designed for Sukoon’, aimed at transforming homes into sanctuaries of comfort and wellbeing. The integrated campaign, conceptualised by Mullen Lowe Lintas Group, emphasizes emotional connect, highlighting Calm, Care, Comfort, Love, and Playfulness as core elements of the Hindware experience.
The campaign showcases innovative products including a Multifunction Shower with Thermostat simulating monsoon rain, Smart WC with warm seating, splash-free faucets, vibrant washbasins, IoT Chimneys with Maxx Silence Technology, and premium tiles, designed to merge functionality with aesthetic appeal. Shashvat Somany, Head of Strategy at SomanyImpresa Group, stated that the initiative unifies Hindware’s entire portfolio under a single brand vision, blending design, technology, and emotion to elevate everyday living.
In Kolkata, Hindware’s ‘Designed for Sukoon’ campaign is expected to resonate strongly among urban consumers seeking premium lifestyle solutions. Retailers across the city are reporting keen interest from homeowners and interior designers, with a surge in demand for bathware and tiles that combine innovation with visual appeal, highlighting Kolkata as a key market for Hindware’s growth ambitions. The campaign spans television, OTT, digital, print, cinema, OOH, and social media, bolstered by influencer collaborations to reach a wide audience nationwide.
Link to TVC: https://youtu.be/ZQfLUMEg0fw