Himani Best Choice, a popular range of edible oil brand, manufactured and marketed by Emami Agrotech Limited, reintroduces its Refined Soyabean Oil variant in a brand new pack design. Mr Debasis Bhattacharya, President-Marketing, Emami Agrotech Limited said, “We have introduced a smart, contemporary look for our brand Himani Best Choice Refined Soyabean Oil to offer the consumers a fresh perspective as a growing and progressive brand.
We believe that this new change will help us to bolster our market leadership and capture a wider consumer base.”The new pack of Himani Best Choice Refined Soyabean Oil has introduced a new design element of the natural ingredient source of soyabean. The brand tagline ‘Swad Mein Hit, Budget Mein Fit’ along with the image of Salman Khan, the brand ambassador, continue to be present in the new design.
Launched in 2014, Himani Best Choice edible oil is one of the fastest growing edible oil brand in India that enjoys the market leadership position in its category, across many of its relevant markets. With strong foothold across West Bengal, Orissa, North East, UP, Bihar, Jharkhand, Vidarbha, Chhattisgarh, Punjab, Haryana, Delhi, Andhra Pradesh, and parts of Karnataka and Maharashtra, it is a popular brand of edible oil with a varied range of products. Himani Best Choice edible oil consumer packs are available in different SKU sizes like 1 lt. & 500 ml pouch, pet bottles & also family pack of 5 lt. jars. Emami Agrotech Limited is the recipient of multiple awards at the prestigious Globoil India Awards over the years since 2016 for its exemplary performance in the Indian edible oil industry across varied categories.
