Himalaya Wellness Company is partnering with Deshapriya Park pandal for a unique wellness collaboration during Pujo celebrations in Kolkata, West Bengal. This collaboration marks the grand execution of the “HaldiChalchitra” for the launch of their new Turmeric range.
Himalaya Wellness Company has partnered with Deshapriya Park pandal to showcase their Turmeric range during the Pujo season in West Bengal. The collaboration features traditional Chalchitra paintings, a folk art form, behind the Durga idol, resonating with the essence of the Himalaya Turmeric range. The pandal will also feature the vivid imagery of the new Turmeric range packs.
Turmeric, or haldi, holds significance in Durga Puja rituals as it symbolizes purification and protection. The new turmeric range offers products like face wash, face pack, face scrub, serum, cream, and sheet mask, harnessing the power of turmeric through Svarasa extraction, as prescribed in Ayurveda. Gayatri Kabilan, Category Manager, Himalaya Wellness Company, said, “We look forward to sharing the joy and positivity of Pujo with all the devotees and visitors”.
