One of India’s leading wellness brands Himalaya Wellness Company unveiled a new campaign positioning Himalaya MEN Pimple Clear Neem Face Wash as the most effective solution for men’s pimples with the power of nature and science. With the offering of “Ladkonke pimples kasahi solution”, the campaign prompts young boys to choose the right solution for solving their pimples problems, instead of experimenting with weird suggestions.
The commercial opened with a group of friends returning to their dressing room after a cricket match with the focus on a boy with pimples. Rishabh Pant joined the group and told them that there is only one right solution for men’s pimples and introduces Himalaya MEN Pimple Clear Neem Face Wash which is specially formulated for men’s skin and helps manage pimples effectively.
The Co-Founder of ChapterFive Brand Solutions Prateek Srivastava said, “In recent years, young men have become very grooming-conscious. This campaign is a fresh and realistic take on men’s grooming. The celebrity (Rishabh Pant) has also been used very effectively.”