The world’s largest manufacturer of motorcycles and scooters Hero MotoCorp has created a new position, titled Chief Growth Officer, integrating the Marketing, Sales and After-Sales functions. Ranjivjit Singh – who has been heading Marketing – is being elevated to this newly constituted role of Chief Growth Officer, with immediate effect.
Ranjivjit joined Hero MotoCorp in July 2021 and has contributed immensely towards enhancing the brand salience and customer affinity of Brand Hero. Naveen Chauhan, who has been heading the SAS function since April 1, 2020, has decided to move on and pursue opportunities outside of the Company. He will stay on in the organization till February 28 to ensure a smooth transition.
The Chief Operating Officer and Chief Human Resources Officer of Hero MotoCorp Mike Clarke said, “As we gear up to further consolidate our leadership by leveraging these emerging opportunities, we must stay nimble and dynamic which requires synergies between the key customer-facing functions of Marketing and Sales & After-Sales.”
