Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, announced strategic initiatives at EICMA 2023, including expanding its electric mobility footprint, entering new ICE vehicle categories and foray into Europe. At EICMA, the company unveiled three concept vehicles and three production-ready vehicles, including the Xoom125R and Xoom160 scooters which will enter multiple geographies soon.
It also unveiled VIDA V1 Pro, for Europe and UK markets. The company also unveiled the Concept 2.5RXTunt category, a new category for the company. Hero MotoCorp also unveiled two EV concepts, the Lynx and Acro, a new take on urban mobility developed at the company’s European R&D hub, the Tech Center Germany. Hero MotoCorp will enter Europe riding on its electric vehicle brand VIDA, starting with Spain and France. The company will also commence operations in the United Kingdom.
Addressing global media at the company’s stall at EICMA, Niranjan Gupta, CEO, Hero MotoCorp said, “We are excited to showcase our latest products and technologies to our stakeholders here who have come from around the world. We are collaborating with highly credible partners in the UK, Spain, and France to start commercial operations in each of these markets by mid-2024.
