The world’s largest manufacturer of motorcycles and scooters Hero MotoCorp has signed nine-time national drag racing champion Hemanth Muddappa as a Brand Ambassador for the Hero Xtreme 160R. Bengaluru-based Hemanth will promote the drag racing culture in India with Hero MotoCorp’s ongoing XDrags, a pan India drag racing experiential event organized on the Hero Xtreme 160R.
He has been breaking records in the drag racing circuit and bagged his fifth consecutive title at the MMSC FMSCI Indian National Drag Racing Championship 2021. He won two golds in the above 1050cc and 851-1050cc categories. He is the only Indian Drag Racer to win in two classes and holds the record for the fastest time across drag strips in India. Doctors told that he will hardly be able to walk after meeting with a life-threatening accident but he clinched the title of India’s Fastest Racer, Muddappa’s race with his life has been inspirational and thrilling as well.
The Chief Growth Officer of Hero MotoCorp Ranjivjit Singh said, “Drag racing is the shortest and quickest form of motorsports, and the Hero Xtreme 160R, the fastest to 0-60 km/h in its segment, is a perfect fit for this racing format.”