The Ministry of Health and Family Welfare (MoHWF) partnered with Indic language social media platform, ShareChat and short video app Moj to organise a webinar to spread awareness about Covid appropriate behaviour and the world’s largest vaccination drive.
The webinar aimed to make influencers act as catalysts, and to educate and share reliable information with their community of followers. The webinar encouraged the social influencers to act as advocates to amplify and share accurate and credible information on Covid-19, counter vaccine hesitancy and misinformation.
ShareChat and Moj’s Chief Commercial Officer Ajit Varghese said: “We are excited to work with the Ministry of Health and Family Welfare and play a part in their effort to fight Covid-19. The event was a massive success with 400+ influencers attending the webinar. We now hope the influencers with their massive reach on the platforms.”