Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has announced that it will provide financial and digital literacy training to 25,000 women across the country. The company has partnered with the Y4D foundation for this initiative, which will equip women from diverse backgrounds in different locations and bridge the skills gap in financial and technological knowledge.
The financial literacy training will cover fundamental concepts like banking basics, account opening procedures, UPI training, investment guidance, net banking, and government schemes for women like Beti Bachao Beti Padhao and Sukanya Samriddhi Yojana Nari Shakti. The digital literacy component will cover mobile banking, digital market linkage, and cyber safety and security, equipping women with the necessary tools to succeed in the digital era.
Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer, Hindustan Coca-Cola Beverages, said, “This effort also aligns with PM Modi’s recent call for women-led development and the importance of technology in fostering inclusivity and driving positive change in his several G20 addresses.”HCCB aims to empower women by supporting financial independence and embracing government and digital opportunities. Facilitating women-led self-help groups, they aim to create more entrepreneurs and empower them to run their enterprises.