Harpic, a leader in bathroom cleaning solutions, has unveiled its latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye’. Featuring actors Karan Wahi in the North and Erode Mahesh in the South, the campaign underscores the crucial link between bathroom cleanliness and a positive start to the day.
The campaign highlights how a clean bathroom can significantly uplift one’s mood, setting a positive tone for the day ahead. In contrast, a dirty bathroom with stains and odors can negatively affect one’s morning. Harpic’s Bathroom Cleaner is designed to provide superior cleaning, eliminating 99.9% of germs and leaving a fresh fragrance, ensuring a clean and invigorating bathroom experience.
Saurabh Jain, Regional Marketing Director at Reckitt South Asia, stated, “Our campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye,’ reflects our commitment to enhancing daily hygiene. We aim to transform bathroom cleanliness into a source of positivity and freshness.”In Kolkata, where the campaign is also gaining traction, the emphasis on a clean start resonates deeply. The city’s vibrant market is responding positively to Harpic’s promise of superior cleanliness, reflecting a growing demand for products that support a healthy and enjoyable lifestyle.
