Harpic India’s leading bathroom cleaning brand, has launched its first-ever festive campaign #MomWaliDiwali, encouraging families to play a bigger role in getting homes ready for the upcoming festival of lights. The campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning. Diwali cleaning is a ritual India takes very seriously, and the entire family comes together to participate under the supervision of the homemaker. However, when it comes to cleaning a bathroom, homemakers are usually left alone to complete the task.
The campaign video beautifully captures the significance of a mother’s touch in achieving perfection in every task, big or small, while encouraging family members to assist mothers with exhausting tasks like bathroom cleaning. The mother is seen attempting to clean the bathroom, but the son, daughter, and father intervene using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.
Saurabh Jain, Regional Marketing Director, South Asia – Hygiene, Reckitt said, “The heartwarming brand film aims to bring families together in the most mundane task of cleaning. We are excited to see how consumers receive the film, an effort to create a unique brand recall moment amongst them.”
