The leading brand in the lavatory care category Harpic changes its original blue with an improved formulation making it thicker and better. The ‘New’ Harpic provides a uniformly thicker coating on the toilet bowl, making it more efficient in cleaning the toilet bowl.
Reckitt India with the all new Harpic pack has launched its first-of-its-kind Artificial Intelligence enabled encryption technology to showcase product authenticity over other blue bottles in the market. Consumers will be able to scan the encrypted QR Code to personally verify the product’s manufacturing and origin. New thicker Harpic Toilet Cleaner is available in 200 mL, 500 mL and 1 L packs, priced at INR 40, INR93 and INR195 respectively. The QR code-enabled select packs are now available at offline and online stores across markets in India.
The Regional Marketing Director of South Asia – Hygiene, Reckitt Saurabh Jain said, “We are the first toilet cleaning brand in India to bring in AI encrypted QR code technology on our packs. This technology helps consumers verify the authenticity of the product and to drive better engagement by providing them with tips and ways to keep their toilets clean and hygienic.”