Guwahati is set to become the epicenter of discussions and innovations in the direct selling industry on January 21, as eminent government dignitaries, top industry leaders, policymakers, academics, and social activists converge here for the 2nd Edition of IDSA Northeast Direct Selling Conference and Expo. The event, being organized by the Indian Direct Selling Association (IDSA), will witness brainstorming on crucial topics such as industry growth, regulatory frameworks, consumer awareness, reforms, policy advocacy, and empowerment of women and youth through direct selling opportunities.
The IDSA, in a press release said the event will feature a grand exhibition showcasing products, services, and innovations from IDSA member companies. Other key attractions include recognition of women entrepreneurs for their achievements in the Northeast region to celebrate entrepreneurial success and interactive sessions with direct selling entrepreneurs and students of colleges and universities. The Expo will further witness a unique showcase of Northeast culture and innovation sin the direct selling industry through a product ramp walk by models adorned in northeast attire, it added.