The Gujarat Trailblazers, a founding franchise of the Indian Supercross Racing League (ISRL), have announced exciting new sponsorships for Season 2, slated to run from October to December 2025. La-Pino’z Pizza and FanToPark have signed on as official team sponsors, signaling growing corporate confidence in the league’s commercial and cultural influence. These partnerships reflect the increasing interest in the experience economy, where live sports and entertainment intersect with consumer engagement.
The Gujarat Trailblazers, led by Managing Director Dhrumil Patel, made a strong impression in ISRL Season 1 with top finishes and a deep connection to fans across Gujarat. Patel, a second-generation entrepreneur, aims to continue the momentum in Season 2 by creating an ecosystem that unites fans, brands, and communities.
“We believe Supercross can be a cultural force,” said Patel, underscoring the team’s commitment to broadening the sport’s appeal. The partnerships, particularly with brands like La-Pino’z Pizza and FanToPark, align perfectly with the high-energy nature of Supercross racing. As ISRL gains momentum, it is becoming a prime platform for diverse brands beyond the automotive industry. Guwahati, with its growing young audience, presents a promising opportunity for both sponsors and fans, offering a dynamic setting for engagement during the season.