India’s legendary former international cricket captain and a devoted father Mahendra Singh Dhoni teams up with GSK to raise awareness about the need for 6 in 1 vaccination.
He features in a newly released video that draws a parallel with hitting a six in cricket and explains how the 6 in 1 vaccination for infants provides protection against six diseases in one injection. The tagline of the campaign encapsulates the key benefits of the combination vaccine: less injection, less pain. The campaign will run across multiple media formats including videos on TV, digital videos on YouTube, website, and at pediatricians’ clinics.
The Executive Vice President of Medical Affairs, GlaxoSmithKline Pharmaceuticals Limited Dr. Rashmi Hegde said, “The 6 in 1 or hexavalent vaccine helps to protect infants against 6 serious diseases. 6 in 1 or hexavalent vaccination has helped protect millions of infants in India and across the world and has a proven record of safety and efficacy.”