Shopsy by Flipkart has kicked off the festive season with its Grand ShopsyMela 2025, witnessing a surge in value-driven shopping across smaller towns. Over 70% of app installs and orders originated from Tier 3 and 4+ cities, reflecting Bharat’s growing appetite for affordable, quality products. Millennials and Gen Z shoppers led the festive cheer, driving strong demand for household essentials, men’s fashion, and footwear. Repeat buyers surged by 44%, signaling growing loyalty among value-conscious consumers.
The sale highlighted Shopsy’s expansive assortment of over 1 crore products priced under ₹149 across 1,300 categories, including festive kurtas, home décor, earbuds, and men’s analog watches. Household items saw a 108% jump in demand, while men’s casual wear and footwear grew by 95%, underscoring shoppers’ preference for practical yet stylish products.
The Grand Shopsy Mela recorded significant traction, with local shoppers embracing curated festive collections. Household goods, ethnic wear, and footwear emerged as top-selling categories, while repeat orders from nearby towns reflected growing confidence in Shopsy’s reliable delivery and competitive pricing. Kapil Thirani, VP, Shopsy and Flipkart Marketplace, said, “The overwhelming response from previously underserved towns reaffirms our focus on democratizing e-commerce, empowering local entrepreneurs, and delivering exceptional value to every Indian household.”