Godrej L’affaire, the lifestyle platform by Godrej Industries Group, is making waves this Diwali with a poignant new film for their #CelebratingAcceptance campaign. The film tells the story of Shlok, a young boy who learns the true meaning of love and acceptance through the gentle guidance of his neighbor Aunt. She helps him see that all relationships, including a same-sex couple portrayed by Ankit Andulekar and Shailesh Gupta, deserve respect and understanding. The film emphasizes that, “Brown or colorful, after all, every diya is made from the same clay,” a metaphor reminding viewers of the fundamental equality in all relationships.
In Guwahati, where the Diwali season is bustling with shopping and festivities, Godrej L’affaire’s message has resonated deeply, inspiring conversations about inclusion. Guwahati shoppers, eager for meaningful connections in both family and society, have found the campaign’s message especially impactful. Celebrating diverse relationships, the film brings awareness to the need for acceptance and inclusion—a perspective that Guwahati’s vibrant markets embrace wholeheartedly during the festive season.
Sujit Patil, Chief Communications Officer of Godrej, expressed hope that the film will “spark meaningful conversations around love that transcends norms.” Godrej’s diversity leader Parmesh Shahani also highlighted that the campaign aligns with government steps promoting equal rights for LGBTQIA+ individuals. This Diwali, Godrej L’affaire’s heartfelt film invites everyone to celebrate love and inclusivity in its purest form.