In a powerful show of environmental commitment, Godrej Industries Group (GIG), in collaboration with the Brihanmumbai Municipal Corporation (BMC) and the Bhamla Foundation, launched the #BeatPlasticPollution campaign, supported by the United Nations Environment Programme (UNEP). The initiative urges sustainable choices to tackle India’s mounting plastic waste problem—9.46 million tonnes in 2023, with 43% being single-use plastics.
Godrej CMD Nadir Godrej highlighted the company’s green efforts: 64% of energy from renewables, a 20% reduction in plastic packaging intensity, and 100% recycling of its plastic waste. Over 63,000 MT of waste has been diverted from landfills through its waste management projects.
The campaign includes a Godrej Magic Ready-to-Mix Handwash Station in Bandra, promoting refills over new bottles. This innovation uses 50% less plastic and significantly reduces carbon footprint. “Every refill is one less bottle in a landfill,” said Neeraj Senguttuvan, GCPL’s Marketing Head. In the Guwahati market, where plastic waste management is a growing concern, the campaign is seen as a model. Local environmentalists have expressed hope that similar initiatives will inspire northeast India’s urban centers to adopt sustainable practices. The campaign concludes today with a Cyclothon promoting eco-conscious living.