On the eve of World Milk Day, Godrej Jersey unveiled a nationwide consumer insights report titled “Bottoms Up… India Says Cheers to Milk!”, revealing that one in every three Indians prefers milk as a beverage. Conducted by YouGov, the survey sheds light on the evolving preferences of Indian consumers, with 50% opting for flavoured milk or adding flavour at home. The findings also highlight a significant shift among Indian parents, with 45% offering flavoured milk during the day and 44% during playtime as a refreshing and nourishing option for children. Bhupendra Suri, CEO of Godrej Jersey, said, “We’re redefining what milk means for a new generation—balancing taste, refreshment, and nourishment in every sip.”
The survey covered key urban markets including Delhi, Mumbai, Hyderabad, and Chennai. Suri emphasized the role of innovation in making milk relevant to modern lifestyles: “It’s no longer just about tradition—it’s about aligning with today’s mindful consumption.” In the Guwahati, dairy consumption patterns echo this national trend. With rising demand for value-added milk products, local distributors note an uptick in flavoured and fortified milk, particularly among young consumers seeking healthier, convenient options.
Godrej Jersey, under Creamline Dairy Products Ltd., continues to drive innovation in the dairy segment, maintaining its legacy while adapting to changing consumer preferences.