With the summer season driving increased consumption in personal care categories, Godrej Consumer Products Limited (GCPL) is gearing up to capitalize on the trend. The company plans to focus on key brands like Cinthol, Godrej No.1, and Park Avenue to tap into the seasonal demand for soaps, deodorants, and body wash.
A company spokesperson highlighted the impact of the recent budget, stating, “With the ease of taxation and more money in the hands of the working population, there will be a boost to overall consumption.” To leverage this opportunity, GCPL aims to introduce access packs and expand its product range at competitive pricing.
Guwahati, a key hub for FMCG sales in the Northeast, is expected to witness increased demand for personal care products as summer peaks. Retailers anticipate strong sales of Godrej’s offerings, particularly in the budget-friendly segment, catering to a diverse consumer base. With a strategic focus on affordability and wider accessibility, GCPL is set to strengthen its foothold in the personal care segment, aligning its product portfolio with evolving consumer preferences this summer.