Godrej Enterprises Group’s Security Solutions division on Wednesday unveiled its latest range of tech-enabled premium home lockers in Guwahati, reaffirming its leadership in the growing security market of Assam and the Northeast. The company, which already holds a 75% share in the home locker segment and about 70% in the jewellery segment, now aims to expand its dominance to 80% over the next three years with 18% year-on-year growth.
Pushkar Gokhale, Business Head of Security Solutions, said, “As Guwahati and the Northeast emerge among India’s fastest-growing markets, security is no longer just a safeguard but a lifestyle necessity. Our new range blends intuitive design with advanced technology, catering both to households and jewellers.”
Guwahati is witnessing a surge in demand for advanced security products as rapid urbanisation, premium housing projects, and increasing jewellery sales reshape consumer behaviour. With gold prices soaring to ₹1 lakh per 10 grams, jewellers in Guwahati are also experiencing a shift towards recycled gold transactions, further fuelling the need for reliable and BIS-certified safes. Among the new launches are the Defender Aurum Pro Royal safe for jewellers, the AccuGold iEDX gold testing machine, and advanced home lockers such as NX Pro Luxe, Rhino Regal, and NX Seal, designed for both style and security.