Two home-grown innovations; the world’s lowest cost liquid mosquito repellent device and a no-gas instant mosquito–kill spray developed by Godrej Consumer Products Ltd (GCPL), was launched in the presence of experts from the National Center for Vector Borne Diseases Control, Malaria No More India, Fortis Hospital Noida, among others.
Branded Goodknight Mini Liquid and HIT No-Gas Spray, these innovations make safe & smoke free mosquito protection accessible for lower income consumers. GCPL understood the needs of these two products in depth and have developed innovations with breakthrough R&D. Firstly, by recognizing that many lower income households have high mosquito infestation through the night and therefore need a consistent high repellent effect.
This resulted in the engineering of Goodknight Mini as a single mode machine giving high all-night efficacy. Priced at just INR 50 (Repellent Machine + Refill) and refills for INR 35/-, this solution only costs INR 2.5 for a night’s use. With electrification in India crossing 95%+ milestone (as per The National Family Health Survey – 5 report released in March 2022), the device is expected to gain wide adoption. Commenting on the affordable innovations, Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd (GCPL), said, “With these innovations, we are democratising safe mosquito repellents for lower income consumers. Supporting the government’s vision of easing the nation’s health burden is our greater commitment.”