Godrej Consumer Products Ltd (GCPL) has unveiled a groundbreaking addition to the Indian bodywash market with the introduction of Cinthol Foam Bodywash. This innovation is set to redefine personal care routines in a market valued at approximately INR 900 crore. Unlike traditional bodywashes, Cinthol Foam Bodywash features an automatic foamer that generates instant foam, eliminating the need for loofahs and simplifying the washing process. GCPL’s latest product addresses common barriers to bodywash adoption, including high costs and the inconvenience of using loofahs, which can harbor germs. According to Mintel research, soap remains the dominant choice for 90% of Indian consumers, with only 9% opting for body wash products. The Cinthol Foam Bodywash promises to transform this trend by offering an easy-to-rinse formula that delivers a rich, effective lather.
Neeraj Senguttuvan, Head – Marketing (Personal Care) at GCPL, emphasized, “The Cinthol Foam Bodywash meets the growing consumer demand for a luxurious, everyday bathing experience. Its instant foam and rich lather provide a superior cleansing experience.”
The bodywash, available in Original and Lime fragrances, is priced affordably at INR 120 for a 200ml bottle, making it accessible to a wide audience. The launch is supported by a vibrant TV commercial, created by GCPL’s in-house studio, Lightbox. The ad features a playful scenario with monkeys enjoying the foam, highlighting the product’s ease of use and fun aspect. Where traditional soaps still dominate, Cinthol Foam Bodywash is expected to appeal to consumers seeking a modern, convenient bathing option. With its competitive pricing and innovative format, it aims to attract a segment of the market ready for a change.