Godrej Consumer Products Ltd (GCPL) is shifting gears with a sharper focus on high-growth emerging categories including pet care, body wash, liquid detergents, deodorants, air fresheners, and sexual wellness. With expectations of demand revival over the next 12–18 months, GCPL is banking on easing food inflation, potential income tax relief, and upcoming pay commission hikes to fuel consumer spending.
“Our optimism is backed by improving macroeconomic indicators,” said Sudhir Sitapati, MD & CEO, GCPL. Despite rising palm oil costs, which impacted EBITDA margins, the company only passed on 15–16% of the burden to consumers, calling it a short-term disruption. GCPL has already seen success with launches like Fab Liquid Detergent and budget deodorants under the Bloq and KamaSutra brands. The pet care brand Godrej Ninja and innovations in insecticides with patented RMF technology are part of the company’s push towards future-facing segments.
In Guwahati, retailers are witnessing increased interest in Godrej’s new offerings, particularly in personal care and air fresheners. The city’s growing urban consumer base aligns well with GCPL’s volume-led growth strategy. With a ₹700 crore investment plan and international expansion underway, GCPL is projecting mid-to-high single-digit volume growth in FY26 and double-digit EBITDA growth in FY25.