Godrej & Boyce, the flagship company of the Godrej Group announced that its business Godrej Appliances plans to strengthen its presence and expand its network of exclusive brand outlets further, inaugurating its first exclusive brand outlet in Bongaigaon district in the state of Assam, India. This will be the brand’s 8thExclusive brand outlet in North-EastIndia.
Godrej Appliances has launched its exclusive brand outlet, Godrej Inspire Hub spread over 1,100 sqft, strategically located on Chapaguri Road, North Bongaigaonin collaboration with its channel partner Usha Corner. This is due to the increasing demand for premium products, even in tier II and tier III cities. Exclusive brand outlets solidify Godrej Appliances’ network across the country, fulfilling the premium product requirement of its customers and giving them a wider display to choose from.
The exclusive brand outlet of Godrej Appliances will display the entire range of products, including air conditioners, washing machines, dishwashers, air coolers, deep freezers, microwave ovens, refrigerators and thermoelectric technology-powered Godrej Qube. Customers will also receive one-year free extended warranty and one year of product insurance, as well as priority after-sales service from the company. Sanjeev Jain, National Sales Head – Godrej Appliances said, “North-East is an important market for us and we look forward to delighting our customers with the best shopping experience.”
