The flagship company of the Godrej Group, Godrej & Boyce announced that its business unit Godrej Appliances (India’s leading player in the home appliances segment) is strengthening its presence in Assam with the launch of its first Exclusive Brand Outlet (EBO) in Tezpur. With this launch, the brand now has 2 EBOs in Assam. Towards strengthening the supply chain and creating a next-level experience for customers in the Tezpur market, Godrej Appliances has launched its exclusive brand outlet in collaboration with its channel partner M/s. Surabhi. The EBO is strategically located on GNB Road, Dhanoa Nagar, Tezpur. The brand currently has 120+ exclusive outlets across the country and aims to have 140+ EBOs by the next financial year.
The Tezpur EBO will display the entire range of Godrej appliances including refrigerators, washing machines, air-conditioners, air coolers, chest freezers, microwave ovens, thermoelectric technology-powered Godrej Qube and UV-C technology-based Godrej Viroshield. For the first month, the brand brings special inaugural exchange offers of benefits up to Rs 10,000 and other assured gifts on purchase of select models from Godrej EBO Tezpur.
