Ahead of Kisan Diwas 2024, Godrej Agrovet Limited unveiled its #SeedsofGoodness brand film, reaffirming its commitment to stand with Indian farmers amidst evolving climatic challenges. The film highlights the company’s on-ground initiatives aimed at improving the lives of farming families and fostering resilience against adverse weather conditions.
Speaking about the initiative, Balram Singh Yadav, Managing Director of Godrej Agrovet Ltd., emphasized the critical impact of rising temperatures and unpredictable weather on crop yield and farmer income. “We are steadfast partners to our farmers, providing holistic support through continuous innovation. This KisanDiwas, we reaffirm our gratitude and commitment to their upliftment,” Yadav stated.
The film showcases efforts across Godrej Agrovet’s verticals, including advancements in animal feed, crop protection, and aquaculture. Key leaders highlighted innovations like soil testing, genetic improvements for livestock, and sustainable irrigation methods. Burjis Godrej, Executive Director, underscored the company’s mission to empower farmers with sustainable solutions, while Capt. A.Y. Rajendra stressed the importance of high-quality feed for livestock health. In Guwahati, Godrej Agrovet’s focus on innovations such as drip irrigation and soil testing aligns with the region’s needs for sustainable farming solutions. These measures could significantly boost productivity in Assam, ensuring farmers can combat climate challenges effectively.