Godrej Agrovet Limited, a leading player in India’s agri-business sector, has launched Ashitaka, a novel herbicide for maize crops, developed in collaboration with ISK Japan. Designed to tackle grasses and broad-leaved weeds, the solution aims to help farmers achieve higher productivity during the critical early growth stages. When applied at the 2–4 weed leaf stage, Ashitaka significantly reduces crop-weed competition, ensuring better soil moisture and nutrient utilization.
Rajavelu NK, CEO of Godrej Agrovet’s Crop Protection Business, said, “Effective weed management during early growth is crucial for maize productivity. Ashitaka, a first-of-its-kind solution in India, empowers farmers to improve yields and profitability.” Anil Choubey, GM – Marketing, added that the product’s recommended dosage of 50 ml/acre with 400 ml/acre of surfactant ensures consistent output, superior grain quality, and resilience against weather-related stresses.
Initially launched in Telangana, Karnataka, and Tamil Nadu, Godrej Agrovet plans to expand Ashitaka’s availability to all major maize-growing states in the coming months. In Guwahati, where maize cultivation is gradually gaining traction, local dealers report growing interest among farmers for advanced crop protection solutions. Early adopters have noted improved weed control and potential yield benefits, making Ashitaka a promising addition to the city’s agricultural inputs market.