Assam Governor Lakshman Prasad Acharya on January 15 said that Geographical Indication (GI)-tagged products play a key role in protecting India’s traditional heritage while also helping artisans and farmers earn a better and more dignified living.
Speaking at the inauguration of the four-day GI Mahotsav: Promoting India’s Heritage through GI Products, the Governor said GI products are not just goods for sale, but living symbols of folk art, traditional skills and age-old knowledge passed down through generations. He said such products also follow environmentally sustainable practices and therefore deserve greater attention and protection.
The Governor stressed that linking GI-tagged products with global markets is necessary to ensure long-term benefits for local communities. He said when these products reach international buyers, artisans and farmers gain better income, wider recognition and stronger confidence in their work. According to him, this process also strengthens the foundation of Aatmanirbhar Bharat by making local producers self-reliant.
Acharya underlined the important role of women and youth in the GI-based economy, describing them as its main driving force. He said young people, through innovation, technology and entrepreneurship, can connect GI products with branding, start-ups and e-commerce platforms. He called for coordinated efforts from the central and state governments, industry bodies and the private sector to unlock the full potential of the sector.
Explaining the meaning of GI, the Governor said a GI tag confirms that a product comes from a specific region and gains its unique quality and reputation from that place. He noted that India is among the leading countries in registered GI products, reflecting its rich cultural diversity.
Referring to Assam, he said the state holds a special place in India’s GI landscape, with products rooted in local geography and community knowledge. He cited Muga and Eri silk, Sarthebari bell metal craft, Asharikandi terracotta, Assam tea and Kaji Nemu as proud examples of Assam’s GI heritage.