Amidst the Covid-19 pandemic, aiming to encourage health and safety, RSPL Group, manufacturers and marketers of Ghadi – India’s no. 1 detergent powder – unveiled its all-new #BachaavMeinHiSamajhdaariHai campaign. Ghadi detergent is India’s first brand to create awareness through its packaging. India’s first awareness initiative via packaging aims to reach more than 10-crore Indian households. They will be reminded of always wearing a face mask and to be more responsible and committed to public safety.
The awareness initiative will be showcased on the Ghadi detergent packet wherein the actual logo is covered with a printed mask. In addition to the messaging on the pack, Ghadi detergent is also activating a huge network of distribution channels, simultaneously asking their retail partners to join the movement to spread the message. Ghadi has supported this initiative with a digital film. The film also shows the importance regular washing of face masks.
