Future Generali India Life Insurance drives life insurance awareness across Sikkim with grassroots outreach

Marking Sikkim’s 50th statehood anniversary, Future Generali India Life Insurance (FGILI) has intensified its efforts to expand life insurance awareness across the state. As the lead life insurer appointed by the Insurance Regulatory and Development Authority of India (IRDAI), FGILI has reached lakhs of citizens through on-ground and digital campaigns, promoting financial literacy and the importance of life insurance. Through workshops, street plays, and localized meetings, FGILI has engaged deeply with indigenous communities, youth, taxi unions, police officers, and dairy farmers to address the state’s historically low insurance penetration. The outreach emphasized government-backed schemes alongside FGILI’s tailored insurance solutions, aligning with IRDAI’s vision of “Insurance for All by 2047”.

Mr. Alok Rungta, MD & CEO of FGILI, emphasized the company’s goal of making life insurance a cornerstone of financial well-being, while senior state officials praised the initiative’s impact on rural and underrepresented communities.

Gangtok has responded positively to the initiative. Shop owners and small business operators, many previously unfamiliar with life insurance, expressed newfound confidence in protecting their families and enterprises. The campaign is seen as a catalyst for building a financially secure society in the region. FGILI’s community-first approach continues to bridge awareness gaps and extend financial security across Sikkim.