Future Generali India Life Insurance Company Ltd, recently appointed as the lead insurer for Sikkim by the Insurance Regulatory and Development Authority of India (IRDAI), has launched a comprehensive strategy to boost insurance penetration in the state. The initiative focuses on engaging Sikkim’s diverse communities through a blend of on-ground and digital outreach efforts aimed at enhancing financial literacy and inclusion, particularly among the youth.
Future Generali’s strategy includes forming partnerships with reputable NGOs to conduct workshops and awareness camps, complemented by digital campaigns and educational initiatives targeted at students. Activities such as interactive sessions, lectures, and essay competitions are designed to foster meaningful discussions on financial responsibility. Key figures leading these efforts include MD & CEO Alok Rungta, Manoj Singh, State Insurance Coordinator, India Project Head for Sikkim, Geetanjali Chugh Kothari, overseeing project execution, and Kavita Nawbag, Branch Head of Gangtok. Their involvement underscores the company’s commitment to financial literacy in Sikkim.
In support of IRDAI’s targets, Future Generali will promote the new Bima Vistaar product and establish Bima Vahak distribution channels to enhance rural and social sector insurance coverage. Commenting on the initiative, Mr. Pradhan, Nodal Officer for Sikkim, praised the company’s focus on educational initiatives and community engagement.“Our targeted activities aim to bridge the gap between awareness and adoption, particularly in rural areas,” said Manoj Singh, State Insurance Coordinator. Geetanjali Chugh Kothari added that the company’s outreach includes literacy drives across cities like Pakyong, Namchi, and Gangtok, utilizing technology and strategic partnerships to improve access to insurance. Future Generali’s efforts also include street plays and college programs to educate the public on insurance benefits, reinforcing their dedication to a financially secure future for Sikkim’s population.This multi-faceted approach highlights Future Generali’s commitment to achieving ‘Insurance for All’ by 2047, aligning with IRDAI’s initiatives to enhance insurance adoption and financial protection across India.
