Adani Wilmar Limited, India’s largest food and FMCG company, has launched a 360-degree campaign for its Fortune Soya Chunks, showcasing the protein content of the product and encouraging consumers to explore diverse culinary options. Conceptualized by DDB Mudra, the campaign – ‘Banao Kuchh Hatke’ – features three ad films, narrated by the renowned multifaceted Indian actor and dancer, Jaaved Jaaferi in Hindi and popular former Indian cricketer Sourav Ganguly in Bengali. The film is being distributed across various media platforms, including TV and digital channels such as YouTube, Instagram and Facebook.
The brand is partnering with influential chefs to enhance its digital presence, sharing their unique recipes using Fortune Soya Chunks. The packaging will showcase ‘Hatke’ dishes made with soya chunks, with a QR code directing consumers to explore more recipes on the microsite.
The ‘Banao Kuchh Hatke’ TVC will air on national television channels, inviting viewers to rediscover the joys of cooking at home. Sharing his insights on the campaign, Mr. Jignesh Shah, Head- Media and Brand, Adani Wilmar Limited said, “We aim to inspire consumers to create ‘hatke’ dishes using Fortune Soya Chunks across various cuisines through this campaign.”