Jyoti Enterprises, formerly a sub-dealer of a leading EV three-wheeler brand, has joined Terra Motors as an authorised main dealer. The move comes amid growing dissatisfaction with low margins and limited growth under previous partnerships, highlighting a trend where dealers are gravitating toward brands offering better scalability and transparency.
“Working as a sub-dealer gave me little control and negligible returns,” said Rakesh Sharma, proprietor of Jyoti Enterprises. “Terra Motors’ approach — with better margins and direct communication — gave me confidence to make the switch.”
Terra Motors, a Japanese EV OEM, is rapidly expanding its dealership footprint in India with its latest L5 electric auto, Kyoro+, boasting a 200 km range, zero down payment option, and a 5-year warranty. This customer-centric offering is drawing attention from both urban and rural buyers.