The ancient Ayurvedic concept of Yuvati refers to the stage in life when a teenage girl comes of age and transforms into womanhood. Forest Essentials has launched the Yuvati Selection, which supports and gives back to aid the dreams of young girls and children across the country. Yuvati is a stage in life when a teenage girl comes of age, forging her own identity and path.
The Yuvati by Forest Essentials collection is presented by 14-year-old Maleesha Kharwa to challenge societal stereotypes and the shackles of class and caste. A percentage of proceeds from the collection will be donated to Project Paathshala, a social initiative run by Simple Education Foundation (SEF).
The collection features 7 products priced at INR 4,950 and four products priced at INR 1,800. The boxes are available in-stores and online at www.forestessentialsindia.com. Mira Kulkarni, Chairman & Managing Director of Forest Essentials said, “With this collection, we hope to set a precedent for more such cause-driven initiatives that empower young minds, give them the tools to carve their own path and achieve their dreams, no matter how large or small they may seem.”