As Shopsy, a social commerce platform from Flipkart continues to reach the remotest corners of the country, it has observed several changing shopping patterns and priorities among customers. With people increasingly prioritizing their physical and mental wellbeing by making healthier life choices, a similar shift in their shopping trends has been seen in the city of Karimpur, West Bengal.
Given the wide range of value-based products that are available on Shopsy, customers from Karimpur are purchasing items majorly related to baby care and personal care, indicating the sustenance of conscious shoppers in the city. As a result, sellers in Karimpur have garnered a 9X growth in their sales over the past month. Among many other categories, the parent cohort has contributed to a 4X increase in traction with products such as baby cereal and infant foods emerging as frontrunners followed by the women consumer cohort at 3X with health drink mixes contributing greatly to the city’s growth.
Shopsy aims to continue its endeavor to offer an expansive range of quality and engaging products for customers at affordable prices, while being a value-based and reliable platform. Leveraging their local network, Shopsy users are able to share catalogs of Flipkart’s wide range of products over social media and communication apps to conduct business.
Shopsy has over 2.5 lakh sellers on the platform who provide 150 million products across 800+ categories and is on track to enable over 25 million online entrepreneurs by 2023.
