Kick-starting the festive season, sellers on the Flipkart Marketplace platform witnessed significant business growth in the company’s recently concluded 5-day-long Independence Day Sale (August 6-10). During this period, the Flipkart marketplace platform recorded a 54 per cent increase in transacting sellers compared to last year. The Independence Day Sale event saw participation from sellers primarily from Tier 2 cities and beyond. In the wake of the COVID-19 pandemic, e-commerce has emerged as the preferred channel to connect with consumers nationwide. Since the nationwide lockdown, Flipkart saw an increased interest from sellers to join the platform. Since then, the company has onboarded almost 8,000 sellers to its online marketplace, with more than 70 per cent of them coming from smaller towns. This I-Day being the first major sale-event for the newly onboarded sellers, the marketplace saw maximum participation of sellers from New Delhi, followed by Surat, Jaipur, Mumbai, Bangalore, Kolkata, Ghaziabad, Hyderabad, Ahmedabad and Agra. Cities such as Dharuhera, Datia, Harapanahalli, Cachar, Motihari, Purnia, Tezpur, Sibsagar, Dholpur and Etawah became the new cities that saw the highest number of seller participation.
