India’s homegrown e-commerce marketplace, Flipkart announced the timeline of its biggest flagship event of the year – The Big Billion Days. It will commence from October 16 to October 21. The event sets the tone for the festive season. The Big Billion Days event will focus on delivering a wide range of products to existing and new consumers while providing growth opportunities to MSMEs and sellers across the country. Flipkart is working with India’s favourite celebrities including Amitabh Bachchan, Virat Kohli, Alia Bhatt, Ranbir Kapoor, Sudeep Kiccha, and Mahesh Babu, who will be seen in creative avatars as they engage with The Big Billion Days event. Strengthening its efforts to provide consumers with attractive finance options, this year, Flipkart has enabled new and convenient payment offerings on its platform, to pave the way for an inclusive and consumer-centric shopping experience. Flipkart Plus customers will also enjoy an ‘Early Access’ on October 15.