Flipkart, India’s homegrown e-commerce marketplace, launched the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers. Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers from across India. Early trends suggest a promising festive season ahead, with growing demand being observed across mobiles, food & nutrition, and grooming categories.
Speaking on the 11th edition of The Big Billion Days, Harsh Chaudhary, Vice President, Growth, Flipkart, said, “Every year, the festive season in India kicks off with The Big Billion Days, which brings an entire ecosystem together to celebrate.”
The 11th edition of TBBD reflects Flipkart’s commitment to innovation, inclusivity, and affordability, aligned with its mission to democratize e-commerce. This year, TBBD is focused on maximizing value for sellers and brands, benefiting lakhs of MSMEs, artisans, kirana partners, and the broader ecosystem. By leveraging cutting-edge technologies like Metaverse, GenAI, and AR/VR, Flipkart is enhancing the festive shopping journey for customers through personalized, immersive, and seamless experiences that engage millions across diverse geographical and socio-economic backgrounds.
