Flipkart, the leading Indian e-commerce platform, is gearing up to launch its highly anticipated ‘Back to Campus’ campaign for June 2024. Scheduled to kick off from June 21st to June 27th, this annual event aims to equip students with a comprehensive array of essential tech gadgets at attractive prices.Building on the success of its May 2024 edition, which witnessed a remarkable surge in consumer participation, Flipkart is set to offer a diverse range of products including laptops, tablets, gaming consoles, smartwatches, earphones, and more. The campaign aims to cater to the evolving needs of students preparing for the upcoming academic year.
Recognizing the financial constraints faced by students, Flipkart has devised various affordability measures such as SuperCoins, No-Cost EMI options, exchange offers, and discounts on credit and debit cards. Special student-centric deals include up to Rs. 6000 off on laptops and tablets, coupled with flexible EMI plans extending up to 12 months.”With the increasing preference for feature-rich tech products among young consumers, Flipkart is committed to offering devices that blend cutting-edge technology with affordability,” stated a Flipkart spokesperson.
During the previous phase of the campaign, laptops and tablets emerged as the top-selling categories, with brands like Apple and Acer leading the charge. The sale also witnessed significant spikes in demand for accessories such as noise-canceling headphones and true-wireless earphones, underscoring the growing popularity of premium audio solutions among students.To enhance the shopping experience, Flipkart will introduce features like on-demand video assistance and Gen-AI powered chat support. These tools are aimed at guiding students through their purchase decisions and ensuring a seamless shopping journey.
