India’s homegrown e-commerce marketplace, Flipkart launched social commerce on its independent value platform – 2GUD. 2GUD’s social commerce platform will allow users to have an uninterrupted video shopping experience with their favourite influencers showcasing the latest fashion trends, reviewing gadgets, sharing beauty tips and so much more. Consumers on 2GUD’s social commerce platform will be exposed to a feed of videos made by a hand-picked influencer network across various topics and categories. These influencers will curate their favorite products as part of their collection in the virtual store, allowing consumers to witness their styling journeys across categories. It will also allow consumers to shop the products which are part of the video, without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience.
With the launch of social commerce on its app, 2GUD will further expand this feature to its m-site and website. 2GUD currently caters to over 600 verticals across new value-driven offerings and existing refurbished product segments. The platform has more than a million customers spanning across over 15,000 pin codes in India. Aiming to widen the customer proposition, the social commerce feature will be available to all app users.