Flipkart, India’s e-commerce giant, has launched its UPI handle to enhance its digital payment services for its 500+ million customers, offering loyalty features like Supercoins, Cashbacks, Milestone benefits, and brand vouchers. With the tagline ‘India’s Most Rewarding UPI’, this innovative and secure solution marks a significant leap forward in enhancing the overall payment experience for users across India. Powered by Axis Bank,Flipkart UPI will initially be available for Android users. Customers can now register for UPI with @fkaxis handle and can do fund transfers and checkout payments using the Flipkart app.
With UPI emerging as the preferred payment option, the launch of Flipkart UPI will provide unparalleled convenience and zero-cost solutions, democratizing access to seamless payment options. The UPI feature on Flipkart will facilitate seamless onboarding and facilitate online and offline merchant transactions. It offers quick functionalities for recharges and bill payments, enhancing payment efficiency.
The feature offers an intuitive, safe, and convenient digital payment experience through an integrated checkout funnel and offers instant refunds, making the transaction process hassle-free and satisfying. Sanjeev Moghe, President & Head – Cards & Payments, Axis Bank, said, “Customers can now register for UPI with @fkaxis handle and can do all fund transfers and checkout payments using the Flipkart app. This solution is cloud hosted and hence provides one of the most stable and scalable UPI platforms for customers.”