In view of the upcoming festive season and
the Big Billion Days, Flipkart announced the strengthening of its ‘Kirana Delivery Program’,
which helps onboard local general trade stores as delivery partners. This festive season, Flipkart
has strengthened its Kirana delivery program with more than 100,000 Kirana partners from
across the country that will deliver millions of shipments during the festive season. Last year,
more than 10 million deliveries were made by these specially trained Kirana partners during the
festive season.
Flipkart started the program to help local stores and shops in 2019, and since then, has invested
consistently to get these businesses ready for making deliveries. With a 100,000 strong Kirana
delivery network which doubled from last year, Flipkart is further strengthening its last-mile
network and reach, especially in pin-codes and towns that are difficult to reach and creating
opportunities for digital upskilling as well as additional income for kiranas.
To help kiranas onboard and be active participants in the festive season, Flipkart started months
ahead through contactless onboarding aided by online application forms inviting Kirana partners
to directly upload their details along with required documentation.
