Flipkart, is gearing up for the 8th edition of its flagship festive event, The Big Billion Days (TBBD) and is working actively with its Flipkart Samarth artisans, weavers and handicraft makers to enable their livelihoods and business growth. This TBBD, the artisans and weavers who are part of the program, have curated a special line of products under the theme ‘Artforms of India’ as they tap into the pan-India consumer base who shop online during the festive season.
Flipkart Samarth, designed to democratize e-commerce through technology and build a sustainable and inclusive platform for the under-served, domestic communities, has been working with Government entities, livelihood missions and NGO partners. This year, ‘Artforms of India’ will bring to consumers products from across the country that have a rich cultural heritage and high regional significance. Jagjeet Harode, Senior Director and Head – Marketplace, Flipkart, said, “Our aim is to ensure that Indian consumers while making a purchase, are able to envision their contribution in impacting the livelihoods of these communities.”