Flipkart has announced a partnership with Urbanic, to bring a wide range of global fashion to young consumers across India. The partnership with Urbanic is the first of several exciting launches lined up for this season for Flipkart. The partnership with Flipkart enables Urbanic to democratise fashion by reaching out to a wider array of shoppers through Flipkart’s reach in smaller towns and cities. Priced from INR 299 onwards, the Urbanic selection includes tops, denim, winter wear, lingerie and swimwear; and is available on Flipkart today.
Urbanic’s growth vision is tied to engaging more shoppers in India through this partnership with Flipkart. Speaking about the launch, Nishit Garg, Vice President – Flipkart Fashion, said, “We are happy to announce the launch of Urbanic on Flipkart, which is one of our biggest fashion partnerships this year. We believe that the latest styles should be made accessible to every aspiring consumer across the country.” A stylish collection of almost 1,000 unique styles will be available to a growing registered customer base of over 350 million – from metros to tier 2 and 3+ regions.