Flipkart, has announced a partnership with Hopscotch, as it continues to create opportunities in the branded Kids Fashion segment in the 0-14 years age group. Flipkart will make available a wide range of kids branded fashion from Hopscotch across the country, as parents continue to place their trust in e-commerce for their shopping needs, which offers them extensive choice and quality products.
The majority of customers shopping for branded kids fashion on Flipkart today tend to be in the 25-40 age group, and are more conscious about fabric composition and branded clothing for kids. Through this partnership, Flipkart has enhanced its branded portfolio and continues to further its value proposition of making high-quality premium branded products available to more than 400 million registered customers across the country. Speaking about the launch, Nishit Garg, Vice President – Flipkart Fashion, said, “The launch of Hopscotch is in line with this and we believe that their high-quality kids fashion products will bring immense value from a choice perspective.”
