Flipkart has partnered with more than 100 brands this festive season, to help bring their wide range of products across 2,000 fashion stores onto Flipkart’s platform. Spread across more than 300 cities, this partnership will enable brands to showcase their available retail selection to near-by pin-codes, helping customers get visibility to a wider selection and then delivered to them through Flipkart’s supply chain. This partnership holds importance for hundreds of brands to get access to an omnichannel route that enables them to stay connected with their customers. This initiative widens the choice of products for Flipkart’s large and growing base of more than 250 million consumers, who prefer shopping online, in metros, tier 2 regions and beyond.
Flipkart covers regions and cities beyond metros as well, solving needs for both consumers and brands, including ‘Liberty Stores’ in Gulbarga and Sitapur, ‘PEPE Stores’ in Cochin, Panjim and Calicut, ‘Raymond Stores’ in Zirakhpur and Moga, ‘Arrow Stores’ in Jammu, ‘Khadims Stores’ in Jodhpur, ‘Ethnicity Stores’ in Durgapur and many more. The partnership addresses the metro consumers’ needs and also enables consumers in Tier-2+ regions to get access to a much larger selection of the latest trendy brand offerings. This year, Flipkart will have the largest fashion selection available for consumers during the Big Billion Days and festive season, in partnership with leading brands and sellers, which begins on October 16 with an early access for Plus members from October 15.
