Flipkart Minutes reported extraordinary growth in 2025, marked by a 16X year-on-year jump in orders and more than 53 million unique visitors nationwide. With the platform extending its 10-minute delivery services across major neighbourhoods. Company officials said the city’s young population and growing digital dependency helped accelerate adoption.
Gen-Z users between 15 and 25 years were the largest driver of growth, followed by students who relied on rapid restocking of essentials. Fresh produce dominated customer baskets, accounting for 45% of orders. Flipkart Minutes now sources fruits and vegetables directly from over 2,000 farmers, strengthening its supply chain across Assam and supporting local growers.
The platform also onboarded regional and national brands, boosting hyperlocal market access for businesses. Sustainability efforts, including green packaging and EV-based deliveries, further enhanced customer engagement. Officials said the company aims to deepen its footprint in Guwahati through better inventory planning, city-specific assortments and an expanded last-mile network.