India’s homegrown e-commerce marketplace Flipkart has announced its continued commitment to sellers with a slew of new marketplace policies and capabilities to enable greater ease of doing business online. The initiatives aim to provide sellers a smooth and convenient experience on its platform with a host of new capabilities, programs and benefits to nurture their growth.
These new features and capabilities focus on ease of doing online business for MSMEs and supporting their sustainable growth. They include Easy Settlements, Simplified Rate Card, Single Final Settlement Value for the sellers; Reduction in Operating costs like Flat and Reduced Return Cost and Revamped F-Assured Criteria at Lower Cost, Catalog Cost Reduction and Affordable Packaging Options; Growth programs – Flipkart Ignite and Business Experts to hand-hold sellers; AI-led cataloging support and other policies to drive more profitably for them on the Flipkart platform.
This is an extension to the recent measures introduced by Flipkart in April 2022, including the seamless 10-minute onboarding process, ease of listing and payment policies. Simplifying the onboarding process through mobile phones with fewer steps has resulted in a 2x increase in onboarded sellers and a 4x jump from the sign-up stage. Divyesh Shah, Senior Director and Head of Marketplace Product and technology, Flipkart, said, “We believe this initiative will encourage even more sellers to adopt online marketplaces and experience the convenience associated with them.”